The evolution of the cosmetic formulas, our commitment to the Person’s wellbeing

The evolution of the cosmetic formulas, our commitment to the Person’s wellbeing

The concept of highly tailored care that has been leading for over thirty years the philosophy behind Villa Paradiso and Maison du Relax, where the real meaning of luxury lies in the the attention paid to the well-being of each individual, is also expressed in the coherent commitment conveyed by Villa Paradiso Cosmetics in the formulation of its anti-aging cosmetic proposals. Here, the clinical background of the two famous relax and beauty venues and the market trends are the essential basis supporting its continuous innovation.

For us the concept of luxury and exclusivity is only conceivable as a total attention paid to the person as a unique individual, to whom we want to offer cosmetic care solutions developed according to the most innovative formulation technologies to be effective, extremely well tolerated, having a pleasant sensorial perception and conceived with formulas that are more and more friendly to new sensitivities towards the cosmetic components“, says Marion Bertelli, CEO of the company based in Manerba del Garda which is part of Villa Paradiso Group.

Marion manages the company with an uninterrupted attention paid right to the improvement of the formulas that “at time of each new production batch are carefully evaluated with the laboratories which have been working with us for almost twenty years, our medical and aesthetic staff and market consultants, so to offer more and more high-performing cosmetics with an Inci, the list of ingredients, increasingly aligned with the expectations and requests of a clientele that is attentive, informed and sensitive to the environment“.

These complex researches and development possibilities may lead to revisions that are often substantial in terms of formulation of the cosmetic item itself, tolerability tests, packaging choices and communication, but which “follow and clearly trace, we believe, the trend of continuous renewal and avant-garde attitude that we strongly want to implement so that using a face cream becomes an effective gesture of self-care and well-being“, explains Marion.

This is how brand-new products are born, such as the recently released Detox Mud featuring in Villa Paradiso Cosmetics’ body range, formulated to exert an effective detoxifying action. A perfectly balanced mix of green clays and algae extracts works by skin osmosis to stimulate the elimination of toxins and favor, thanks to Escin extracts and essential oils, the drainage of excess liquids. The velvety texture and delicate scent make it pleasant to apply on those areas of the body suffering from higher retention of liquids and toxins.

Or such as Savon Doux, a new entry in the distribution, too, a cleansing fluid for hands and body with a delicate action. With Prickly Pear extracts and hydrolyzed Oat proteins having moisturizing and protective properties, characterized by the iconic amber scent of Villa Paradiso Cosmetics skincare, the product gently cleanses and respects the hydrolipidic film of the skin.

Sometimes – Marion says – the formula is already highly appreciated for the antioxidant, moisturizing or nourishing efficacy of its active ingredients and for its texture and fragrance; in that case, we work with laboratories to further refine it by updating its components, especially those of a synthetic origin, so to achieve the same cosmetic care results with a very high naturalness index and coherently improve the packaging to make it more refined and aligned with the style of our clinics and philosophy.

That’s the case of the recent makeover of the brand’s Gold Mask, an iconic face mask that contains flakes of pure 24K gold in a bioassimilable form and which appears in the brand’s recommendations for deep skin hydration and smoothness.

The version now on sale, which grants, of course, the usual effectiveness of this best-selling mask, boasts a naturalness index of 93% and dermatological certifications which make it suitable to sensitive skin, too. The packaging itself has been further revised and refined, because “as precious as your skin“, the motto used for the mask, ends up Marion, “means for us a strong daily commitment to each person and their well-being that it is worth the preciousness of each individual.

Savon Doux

Savon Doux

Hands and Body Cleanser

38,00
Gold Mask

Gold Mask

Moisturizing and revitalizing mask

118,00

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