A new horizon in skin cleansing

A new horizon in skin cleansing

Skin is not just a passive protective coat. Its advanced physiology rather reveals its being a dynamic system with a myriad of interconnected biological functions, its most significant being the ability to act as a selective barrier. On the one hand, it protects the body by preventing the loss of water and essential nutrients; on the other one, it offers resistance to the invasion by harmful external molecules.

Contrary to what it was commonly thought in the past, cleansing our skin and hair is much more than a simple, superficial cleaning action; it has actually turned out to be essential to maintain the skin balance and slow down the arrival of the signs of aging. An inadequate cleansing leaves the skin asphyxiated and dull, and can cause a thickening of its tissue, a condition that may preclude the effective absorption of the treatments to follow.

Being aware of how important it is to cleanse one’s face in the morning and in evening comes together with a sound understanding that this routine is not only connected to the use of make-up. It helps, as a matter of fact, remove dead cells, excess lipids and grime accumulated during the night, as well as excess sebum, environmental impurities and makeup residues at the end of the day.

There are mainly two cleansing philosophies, so called by contrast and by affinity. Cleansing by contrast, while being very common, is made by means of surfactants that may not be so sophisticated to distinguish between the fats to be removed and the skin’s natural lipid film, thus potentially leading to dryness and dehydration.

Villa Paradiso Cosmetics promotes a more respectful approach: cleansing by affinity.
This delicate method is based on affinity, the one offered by ingredients which have a structure similar to skin fats and can be solubilized without altering the hydro-lipid film. Huile Démaquillante, a makeup remover oil, perfectly exemplifies this philosophy, as its cleanse the skin effectively, yet gently.
Always in the frame of this cleansing method, our Cleansing Butter is very delicate and cleans without stripping the skin of its natural oils, thus keeping it soft and moisturized.

The goal of a modern formulation is therefore to develop a cosmetic to effectively cleanse, but also respect and nourish the skin. This new era of cleansing enhances washability and hydration, and rejects any substance that could weaken the skin barrier or its natural pH. This means recognizing the importance of care, prevention, and the conscious use of carefully selected ingredients.

Finally, the contemporary vision of cleansing highlights the need for a respectful and selective action, able to cleanse without stripping, nourish and protect, thus preparing the skin for its daily defenses against UV rays, pathogens and different environmental stresses.

Villa Paradiso Cosmetics embodies this philosophy in any of its products, taking the skin to long-lasting health and beauty.

Ms. Prof. Michela Scelfo, cosmetic formulation specialist and trainer

Cleansing Butter

Cleansing Butter

Cleansing butter suitable for make-up removal

62,00
Huile Démaquillante

Huile Démaquillante

Cleansing oil suitable for make-up removal

56,00

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